Post Malone is turning Super Bowl LX weekend into his own personal takeover with a free concert in San Francisco that is built to feel like a proper headlining night, not a quick promo hit. The show, titled Bud Light Presents Post Malone & Buddies, is set for Friday, February 6, 2026, at the Fort Mason Center for Arts & Culture, two days before kickoff at Levi’s Stadium in Santa Clara.

The concert is framed as a way for fans to get a Super Bowl level experience without paying Super Bowl level prices. Admission is free for fans who are 21 and older, but you still need to work a little to get in. Tickets are being given away through Bud Light’s social channels, where fans have to comment or send a direct message with the tag #PostyBL2026 on specific posts to receive information on how to enter for a chance at tickets.

This is not a random one off brand appearance. Post has been tied to Bud Light for nearly a decade, from national ad campaigns that turned him into a walking, tattooed meme in convenience store aisles to repeated live shows around big sporting events. In a statement about the 2026 Super Bowl weekend show, he said, “Getting back on the Bud Light stage during Super Bowl weekend is like coming home. I love it. We have got something really special planned for this year.” It is a reminder that this partnership has history, and both sides want it to feel like an event rather than a marketing line item.

The San Francisco concert also fits into a larger pattern that has seen Post Malone become one of the NFL’s go to music figures. In 2024 he delivered a stripped down, acoustic take on America the Beautiful before the Super Bowl in Las Vegas, walking out in a blazer and jeans and playing it loose and emotional instead of going for stadium bombast. The following year, he headlined the YouTube Tailgate Pre-Game Concert in New Orleans, performing just outside Caesars Superdome before Super Bowl LIX for a global livestream audience. Each step has moved him from guest performer to a recurring part of the Super Bowl weekend machinery.

Now he is fronting an entire night that is designed around his catalog. The Bud Light Presents Post Malone & Buddies show promises a full set of hits and newer material, along with a rotating crew of guests. The “buddies” piece has not been fully revealed yet, but the framing suggests a loose, party oriented lineup where he can bring out collaborators, friends, and surprise appearances that match the Bay Area setting. Given his recent run, that could mean everything from country leaning tracks off his newer projects to older singalong anthems that made him a streaming giant.

The idea of tying a free, branded concert to the Super Bowl is not new, but the scale has changed. These events are now a parallel schedule that sits next to the game itself, with major artists playing club sized rooms, outdoor stages, and invite only parties throughout the host city. In 2026, the Bay Area is expected to be packed with these kinds of shows, yet a Post Malone headliner with no ticket price and a beer sponsor that has been in his corner for years is an easy standout.

Right now there is no lineup of guests, a full setlist, or a clear picture of how much new music he plans to roll out on that stage. We do know that he has been working heavily in the studio and is not shy about using big moments to preview the next phase of his sound. With Bud Light funding the production and a waterfront venue that can handle a large crowd, the stage is set for one of the weekend’s biggest non-stadium moments.

What is clear is that Super Bowl LX will not be his first rodeo in this space, and likely not his last. At this point, Post Malone is as much a recurring character in the NFL’s entertainment universe as he is a chart fixture, and this San Francisco show looks like the latest step in that run.