Hennessy and LeBron James have unveiled a new Collector’s V.S.O.P Limited Edition, marking another chapter in their ongoing partnership. The release blends LeBron’s influence in sports and culture with Hennessy’s legacy of craftsmanship, launching globally in October 2025.
The limited-edition bottle features a bright orange design that captures LeBron’s signature “crowning” gesture. The artwork symbolizes leadership, elevation, and connection, highlighting his role as both an athlete and a cultural icon. The bottle’s sleek aesthetic was designed to represent celebration and empowerment, connecting the world of basketball to moments of social and creative expression.
A New “Decision”
The campaign, titled “The Second Decision,” pays homage to LeBron’s original 2010 announcement known simply as “The Decision.” At that time, LeBron revealed his move from the Cleveland Cavaliers to the Miami Heat during a live television special that drew millions of viewers and changed modern sports media. This new “decision” is not about basketball, but about collaboration, creativity, and legacy.
LeBron called the project “an honor” and explained that this new edition continues the story that began with his first collaboration with Hennessy. He described the bottle’s design as “a celebration of connection and shared experience,” emphasizing how it represents the idea of raising a glass together.
A Blend of Culture and Craft
The cognac itself is Hennessy’s classic V.S.O.P blend, known for its smooth and balanced flavor. The brand suggests enjoying it in cocktails such as the Hennessy Sidecar, which it highlights as the signature serve for this edition.
Vincent Montalescot, Chief Marketing Officer at Hennessy, said the collaboration reflects the shared values of excellence, creativity, and community. He explained that LeBron embodies generosity and cultural influence, making this partnership a celebration of both personal and collective achievement.
The limited-edition bottle will be available in select markets worldwide throughout October. Each bottle is meant to serve as both a collector’s piece and a symbol of how art, culture, and tradition can unite people.
