It’s that moment of the year again, November 1st, and you know what that means! According to Mariah Carey, it’s officially time for Christmas! The pop icon has returned with her signature “It’s Time” video, marking the start of the holiday season with style, sparkle and a little mischief. In her latest campaign, Carey teams up with Sephora and comedian Billy Eichner in a festive clip where Carey transforms a would-be cosmetic thief elf into a snowman and takes off in a sleigh, high above the city with her classic hit “All I Want for Christmas Is You” setting the mood.

In the campaign video Carey appears in a glamorous angel costume and pronounces “Halloween slayed, but now it’s time!” before discovering her Sephora bag knocked over and items gone. Eichner, in elf garb, claims the elves are “on strike,” the chaos is real, and Christmas is – temporarily – canceled. Carey responds that you “can’t cancel Christmas,” then waves her magic and the scene explodes into a winter wonderland, replete with sleigh bells, glam, and Sephora gift bags raining down chimneys.

The collaboration with Sephora is more than a simple cameo. It ties into the brand’s holiday campaign around “glimmers” — those small moments of joy that a gift, a sparkle or a laugh can bring during the season. Carey, long known as the “Queen of Christmas,” said she was thrilled to kick off the holidays in this way, merging her festive legacy with a beauty-forward, celebratory video.

As fans await new holiday releases from her and her twins Moroccan and Monroe, this campaign sets the tone for another season full of music, style and festivity. Carey’s annual tradition of officially launching the holidays at midnight on November 1 continues to captivate big audiences, and this year’s entry blends high fashion, humor and nostalgic joy.