The National Football League (NFL) has announced that Sting will headline a special Super Bowl-branded concert event on February 6, 2026, at the Palace of Fine Arts in San Francisco. The concert is part of the “Super Bowl LX Studio 60” weekend, scheduled ahead of Super Bowl LX, which will take place on February 8 at Levi’s Stadium in Santa Clara, California.

Organized by the NFL’s official hospitality partner, On Location, the event promises an elevated entertainment experience including meet-and-greet opportunities with NFL legends and current players. It also includes a second night of festivities on February 7 at the same venue, though performers for that night have not yet been announced. Ticket pricing starts at $750 for the Sting performance.

The announcement arrives amid growing attention and some controversy surrounding this year’s Super Bowl halftime show. The halftime performance will be headlined by Bad Bunny and has drawn criticism from several political figures. NFL Commissioner Roger Goodell responded by saying he is “confident it’s going to be a great show” and that designating headline performers always draws some level of pushback.

Sting is no stranger to the Super Bowl stage. He performed in the halftime show in 2003 alongside Shania Twain and No Doubt. His return in 2026 as part of the broader Super Bowl weekend events reflects the NFL’s strategy to merge legacy artists with contemporary cultural moments.

The “Super Bowl LX Studio 60” event underscores the evolving nature of Super Bowl entertainment, where live music, star power and experiential hospitality are as integral to the weekend as the game itself. For fans and participants alike, the San Francisco-area weekend promises to be a convergence of sport, music, culture and spectacle.