Siemens is heading into CES 2026 with a clear message about where the industrial world is going next. The company announced that President and CEO Roland Busch will take the stage on January 6 in Las Vegas to show how Siemens is building technology for an era where AI is woven into every part of the physical world.

Busch framed the moment in simple terms. He said there are only a few times in history when a new technology changes everything, and he believes AI sits in that category. “There was a world before electricity; today electricity is everywhere. There was a world before AI, right now we are transitioning to a world that makes full use of it, including in factories, buildings, grids, and transportation.” He added that Siemens’ goal is to “bring intelligence to every machine, every device and every piece of infrastructure.”

The keynote will focus on what the company calls industrial AI, which blends data, automation, digital twins and hardware into one stack built to run inside real factories and infrastructure, not only in research labs or cloud demos. Siemens plans to walk through how its software, sensors and engineering tools work together to help manufacturers speed up production, improve accuracy and cut waste. The company will also showcase new examples of how AI can help cities and utilities manage power, transportation and building systems more efficiently.

Attendees will be able to see the tech in person at Siemens’ booth in the North Hall, along with a mobile experience center parked outside the convention halls. A livestream will feature Busch, CTO/CSO Peter Koerte and several industry partners who will talk through where industrial AI is already making a measurable difference and where it still has room to grow.

For Siemens, CES is a chance to show how AI can deliver value in places most consumers never see. It is also a way to underline a broader shift in the industry as companies look for practical tools that improve reliability, lower emissions and keep up with increasing pressure to automate. Siemens wants to make the case that the next wave of innovation is not about flashy gadgets, but about giving intelligence to the systems that keep the world running.