Streaming services such as Spotify, HBO Max, and Pandora are being criticized for hosting recruitment ads from U.S. Immigration and Customs Enforcement. The ads are part of a national campaign encouraging people to “join the mission” and apply for jobs with ICE.

The ad placements have drawn backlash from artists, activists, and users who argue that government recruitment has no place on entertainment platforms. Critics say it feels invasive and tone-deaf, especially when it interrupts music playlists or movie previews.

Spotify confirmed that the ads were part of a broad federal advertising buy and did not violate company policy. A spokesperson said users can provide feedback on any advertisement they find inappropriate. HBO Max and Pandora declined to comment publicly.

Advocacy groups have urged streaming companies to reject the ads, calling them a misuse of digital platforms meant for creativity and leisure. Some users on social media have announced plans to cancel subscriptions or pressure companies to revise their ad policies.

Supporters of the campaign argue that the government is simply recruiting through mainstream channels. They point out that the ads target adults eligible for employment and are not intended to make political statements.

Still, the controversy has raised questions about how ad networks vet government content and whether entertainment platforms should set stronger limits on sensitive or politically charged campaigns.