The Game Awards 2025 didn’t just have a big night on stage, it had a big night on the internet.

Organizers said the show delivered an estimated 171 million global livestreams of the full broadcast, a new high for the event and an 11 percent increase over 2024’s previous record of 154 million. The total reflects livestreams of the full show across platforms and, per the organizers, does not include any Prime Video viewing, which means the real reach was likely higher once you add in audiences who watched through subscription streaming.

The size of that number is easier to grasp when you zoom out. When The Game Awards launched in 2014, it drew about 1.9 million livestreams. A little over a decade later, it is operating at a scale most entertainment award shows do not touch, largely because it runs like a hybrid of awards ceremony and trailer showcase, and it is built for social co-watching instead of a single TV channel.

The live audience was also strong at the same time. Streams Charts reported a peak of about 4.4 million concurrent viewers, another record for the show and about a 9 percent bump from the prior year. That peak includes viewers across multiple streaming destinations, and it highlights what keeps the event growing: people show up live for world premieres, surprise reveals, and big winner moments, then they replay the segments immediately after.

Platform performance tells the same story. Streams Charts reported that YouTube hit a peak of about 2.4 million concurrent viewers during the event, with around 1.4 million on the official YouTube broadcast at its peak. On Twitch, Streams Charts reported about 1.8 million concurrent viewers during the show. Those numbers matter because they confirm the audience is not concentrated in one place, it is spread across the biggest streaming ecosystems at once.

Co-streaming continued to be one of the biggest growth engines. The Game Awards said there were 23,000 co-streams across Twitch and YouTube, more than a 50 percent year over year increase. Streams Charts also broke co-streaming down by platform and reported record creator participation, including a record 8,600 co-streams on YouTube and more than 16,500 creators co-streaming on Twitch. Different trackers can count “co-streams” differently, but the direction is consistent: more creators are treating The Game Awards like a live event their communities watch together.

Social conversation rose alongside viewership. Organizers said conversation on X was up 12 percent year over year. Streams Charts also reported more than 1.79 million posts about the show from December 10 through December 12, plus more than 60 million views tied to the broadcast and related videos. The result is a feedback loop the show is designed to create: people watch live, clip and share, then more people show up to see what they missed.

Put together, the numbers explain why The Game Awards keeps gaining influence. It is not only an awards show. It is one of the biggest annual marketing stages for upcoming games, and it is structured around modern viewing habits: multi-platform streaming, creator-led watch parties, and short, replayable moments that travel fast on social feeds.