Taylor Swift’s 12th studio album, The Life of a Showgirl, made a thunderous debut in the U.S., selling 2.7 million copies on its first day across physical and digital formats. The figure exceeds expectations and already positions the release among the fastest-selling albums in modern music history.

The album officially launched on October 3rd, 2025. According to Luminate (the industry data tracker), that 2.7 million figure includes CDs, vinyl, and digital downloads. The sales haul surpassed Swift’s previous week-one record from The Tortured Poets Department. It also ranks Showgirl as the second-highest opening week sales tally ever, though it hasn’t yet completed its full week of sales.

Vinyl was a major driver of the numbers: Showgirl sold approximately 1.2 million vinyl copies in its first week, outpacing any other album in U.S. history in that format. Collectible editions, exclusive retailer variants, and strong preorders helped drive demand.

Industry analysts see this as further evidence of Swift’s ability to turn major releases into full cultural events. The crossover between her music, theatrical rollout, streaming dominance, and box office event strategy all contributed to this launch impact.

Given the blend of physical collectibles and streaming readiness, The Life of a Showgirl seems positioned to dominate charts not just daily but for the full week and potentially beyond.