The blue checkmark makes its return to the platform after undergoing changes to prevent trolls from abusing the service.
Twitter relaunched its updated Twitter Blue subscription service Monday after the company’s new owner Elon Musk pulled and delayed the launch in November.
The service costs $8 a month for web users and $11 a month for iOS users who purchase it through Apple’s App Store. The $3 iOS price difference reflects Musk’s recent gripes about Apple’s 30% cut of all digital sales made through apps.
It appears to be rolling out at the moment, so some users may not see the option to subscribe yet.
Subscribers with a verified phone number will receive a blue checkmark once their account is reviewed and approved, Twitter said in a tweet Saturday. Blue users will also be able to edit tweets and get early access to new features. The company says Blue subscribers will “soon” see fewer ads, have the option to post longer videos and will appear at the top of replies and mentions.
As part of the relaunch, businesses will receive a gold checkmark and governments will receive a grey checkmark to help prevent impersonation. If users want to change their username, display name or profile photo, they can do so, but they will lose their blue check until their account is reviewed again, Twitter said.
Twitter Blue briefly launched in November, but it was pulled after users abused the new paid option by impersonating celebrities and brands.