Microsoft recently addressed a flurry of rumors suggesting that major retailers like Target and Walmart were pulling Xbox consoles, accessories, and games from their shelves. In response, the company reaffirmed that retailers remain committed partners and that it continues investing in future hardware.

A Microsoft spokesperson told Windows Central that “Target and Walmart, among other retailers, remain committed partners for Xbox consoles, accessories, and games.” The company implied that rumors about retailers distancing themselves may have stemmed from Costco’s decision to remove Xbox-related listings from its digital storefront ahead of recent price increases.

The rumor wave followed reports that some stores were delisting Xbox products entirely. To quell the speculation, Xbox VP Jason Ronald reiterated Microsoft’s commitment to developing next-generation hardware, asserting that the platform is not being abandoned.

Microsoft’s response comes after it has faced increased scrutiny over rising Game Pass subscription costs and changes in its device strategy. Observers note that inconsistent messaging and reactive statements may be fueling continued uncertainty about Xbox’s future direction.